So far the three weekends that followed Thanksgiving have released a grand total of three movies, an average of one per week. Then the weekend after The Hobbit opens there’s a grand total of eight movies being released the weekend before and during Christmas.
Movies as diverse as the Judd Apatow comedy This is 40, the Quentin Tarantino slavery film Django Unchained, and the Oscar hopeful Les Miserables will be opening. The fact is that the period between Christmas and New Year’s Day is about ten days and is one of the biggest ten days of the year to see movies.
The reason moviegoing at this time is so huge is that everyone at least gets Christmas Eve and Christmas Day off, and that is the minimum amount of days off people usually get. In fact most people get New Year’s Eve and Day off.
In this span of ten days a movie’s box office gets inflated as if it was getting ten free Fridays. Christmas, which is the biggest box office day of the year, is bigger than Independence Day and Memorial Day.
Movie studios began to see the amazing box office potential of Christmas and New Year’s when Titanic opened over Christmas and went on to be the biggest box office hit of all time. Ever since then we have had movies such as Cast Away, The Lord of the Rings Trilogy, Night at the Museum, and Avatar open at Christmas.
In fact the Christmas weekend when Avatar broke the second weekend record is the highest grossing weekend of all time. It’s then followed by the New Year’s weekend where a movie’s box office often increases from the Christmas weekend before it.
In the past two years after seeing how well films can do, movie studios decided the more the merrier, and more films started opening over Christmas to get that ten day bump in box office revenue.
These ten days of box office lead to an embarrassment of riches as there really isn’t a single type of film you can’t see over this period. Whatever type of movie you want to see, Christmas and New Year’s have it.