The Hobbit is Coming and the Box Office could be huge

3 Dec
The Hobbit (2012 film)

The Hobbit (2012 film) (Photo credit: Wikipedia)

Movie studios are running a week in advance:   

The Hobbit: An Unexpected Journey is just two weeks away from release. This weekend coming up there is only one film being released which is a little romantic comedy, Playing for Keeps with Gerard Butler. The reason no other film is even being released is that every movie studio fears The Hobbit. 

Say you work at a movie studio and you see this weekend only has a minor Gerard Butler film being released three weekends before Christmas; they normally jump at the chance to release a big movie. The reason no one has is that they might get a solid opening weekend performance, but in its second weekend the film would likely lose at least half of its audience. The movie studio releasing the Gerard Butler film is hoping for a miracle that the film will be well received and serve as something called counter programming.

Counter programming is when there’s a big box office blockbuster devouring all the money. If people are getting sold out from the showing of the big box office blockbuster or are not a fan of those type of movies, then the Gerard Butler movie is a nice alternative for them. The problem is there’s also the Steven Spielberg film Lincoln and others that probably serve as better options for counter programming.

Early Box Office Forecast have The Hobbit opening to at least  $100 million:

It’s a little early to predict box office, but they’re already some very early rough box office estimates. Box office magazine predicts an opening weekend of $137 million.  So far no box office prediction with the movie still weeks away has it opening to under $100 million. Deadline predicts 106( you have scroll down a little and it’s on the right hand side). So far nobody thinks this won’t break the all time December opening weekend record set by I Am Legend.   

The premiere in New Zeland of The Hobbit was a success with over 100,000 people attending in the city of Wellington. So far no reviews of the film have been released, but it appears there will be some this week. Once reviews start to appear, we can get a better sense of what is to come with the film’s box office.

So what do you think right now The Hobbit’s  box office will be?


9 Responses to “The Hobbit is Coming and the Box Office could be huge”

  1. blackjackofalltrades December 5, 2012 at 3:53 pm #

    I think it’s fair to say an estimate over $100 million is accurate. It’s such an odd type of movie to have such a large fan base, but it does. Plus, because Peter Jackson is returning for this movie, I think that will have an even greater effect on the outcome – since people liked him doing all the LOTR movies before!

  2. moose4188 December 5, 2012 at 3:56 pm #

    I think the box office predictions for this movie will be harder than most. It is the follow up to one of the most beloved franchises of all time. Its reviews so far suggest it is not being as well received. It is however opening on a friday, the rest of the trilogy opened on a wednesday. This film also has additional 3d surcharges. But some may dislike the 48 frames per second style. I think the film will open to about $117 million and fall faster than the Lord of the Rings, ending up with about $350 million. The film will be excellent but will suffer from the Dark Knight Rises effect. The Dark Knight Rises was a great movie but was overshadowed due to comparisons to the previous chapter. Unfortunately I believe the Hobbit may suffer the same fate.

  3. cransom6979 December 5, 2012 at 4:13 pm #

    I can’t wait for the release of this film! I’ve been waiting for months. It was filmed 48 frames per second and is in 3D. I am expecting it to be amazing, and I definitely think it will be the biggest movie of the year. I hope it won’t end up being a disappointment like similar films that looked good in previews and then turned out awful. I can see why no other films will be released at the same time besides the Gerard Butler film, and I think even that was a brave move. I expect theaters to be packed in the weeks following The Hobbit’s release, and certainly not because of the Gerard Butler film.

    • Andrew December 5, 2012 at 11:20 pm #

      I thought they had to reduce the FPS again because it was giving people motion sickness.

      • cransom6979 December 5, 2012 at 11:26 pm #

        I haven’t heard that, but it could very well be true and I just havent heard it yet. I can understand why it would give people motion sickness. I know that most 3D films give me motion sickness, never mind being 48 FPS.

  4. tatkinson8063 December 5, 2012 at 4:14 pm #

    I’m a tad disappointed in the reviews as well because it’s looking like what I feared is coming true. The Hobbit doesn’t have enough material to make a great trilogy and Jackson is disguising this with filler.

    • Andrew December 5, 2012 at 11:22 pm #

      It’s not filler, it’s content written by Tolkien. It wasn’t in the actual book The Hobbit, but it is time-appropriate for what happened. We get to see where Gandalf goes off to, basically, as described in the appendix of Return of the King.

      That sounds bland, I know, but Tolkien writes an appendix like most people write their masterpiece.

  5. chrislabella18 December 5, 2012 at 4:58 pm #

    I really hope that the Hobbit turns out well I loved the Lord of the Rings and the Hobbit looked really good.

  6. ktibby214 December 7, 2012 at 3:16 am #

    I’m confused as to why this movie has such a large fan base. I’m really not one for sci-fi/fantasy films. At least a hundred million for a fantasy film? Crazy!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: