What the #1 box office movie of a year says more about us

31 Oct

The current #1 movie of the year 

 The #1 movie of each box office year has a lot of things in common with each other. It’s not just the type of movie they are: it also has a lot to do with us, the consumer. For example, how quickly we see a movie and the atmosphere in which we like to see movies says a lot about our culture now.

Opening Weekend

The opening weekend has become more essential to box office numbers than ever before. Spiderman in 2002 became the first movie to make $100 million, making $114 million. After Spiderman the opening weekend record has now been broken 5 times, and there are now 22 movies that have made $100 million in their opening weekend. This year’s #1 movie became the first movie to ever make $200 million in an opening weekend. All 5 movies that have broken the opening weekend record were the #1 movie of their year.

So what does that say about us, the consumer?

Instant Gratification 

We now live in a time where we can get any information we want almost right away. Movies still, despite a decline in attendance, highlight this trend. We need to see things as quickly as possible, and looking at the past #1 movies of a box office year it’s clear our demands need satisfaction right away.

This also applies to us. The internet provides you with quick information, such as this year’s #1 movie or box office predictions for The Hobbit. You can just hop onto the internet, and you can find a site like mine that will tell you this information. Here’s a question, though: why do we still see movies in theaters at all?

With our desire for instant gratification, how come most people don’t run to the internet to find a pirated copy? Why do we still mostly choose to see movies in the theater?

Theater Experience  

I mean we have to pay to see these things, so what do theater screens have that our computer screens don’t? Another interesting question is, if we hate when people talk at the movies, why don’t we stay at home where there’s a guarantee of silence?

The point I’m making with these questions is that the movie theater experience has a strong appeal. Pirated movies aren’t ending theater going altogether for some reason. For one the screens are bigger at a movie theater; the picture, and sound qualities are better as well. So seeing a movie in Imax which features an even larger screen, even bigger picture quality, and even better sound would definitely enhance the experience.

It’s an interesting feeling when you have a great theater going experience; sometimes it is almost an out of body experience. One thing about a good experience at the movies is the crowd is silent but active at the same time. This means that the audience is reacting to what’s on the screen pulling us in more instead of pulling us away. When this happens together, we join  as one. We immerse ourselves into the screen and for 2 hours nothing else has our attention but whatever world we have chosen to go to.

Budget Explosion

What else do such #1 movies of the year as Avatar, The Avengers, Pirates of the Caribbean have in common? A budget of over $200 million. This compares well with our need for a theater experience because we as consumers value quality theaters and quality production values.  The film’s production quality amplifies the theater quality, and those two can often morph into an overall quality experience.

Art Form

Film I would say is the greatest art form of the last century, and we value the power of a good movie. When we see a great movie, it can–as I said before–create an out of body experience. We as consumers value quality over anything else because what good are good special effects without a good story?

So these factor into what the #1 movie of a box office year says about us as consumers: we value an instant quality theater experience.


5 Responses to “What the #1 box office movie of a year says more about us”

  1. jdodd1650 November 5, 2012 at 3:55 pm #

    production value, customer satisfaction, finances, initial gross profit, and the power of a good film

  2. moose4188 November 5, 2012 at 3:57 pm #

    community, identity, culture, importance, production value

  3. cransom6979 November 5, 2012 at 4:06 pm #

    Educate, entertain, spending, society, consumers.

  4. Mark November 15, 2012 at 3:10 pm #

    Having just praised the clean copy in your earlier post, I found this post, in contrast, a bit hard to navigate/read. I felt, as a reader, that it needed much more thorough proofing and editing; a sentence like “Movies I would say is the greatest art form” – – where the plural subject “movies” is in disagreement with the singular verb “is” – – works against your credibility; this is but one example, unfortunately there are lots more sprinkled throughout the the post. Are you writing your drafts in MS Word, or at a minimum paying careful attention to the proofing suggestions made by WordPress?

    What do you think about your classmates’ takes on your ‘values’? Any surprises? Or, any values that you yourself had in mind that you don’t yet see amongst their responses? (If so, what might you do to more clearly convey those?)

  5. tatkinson8063 November 15, 2012 at 9:06 pm #

    Honestly this wasn’t my favorite post either but I did write it in the wordpress box. I was a little confused by writing about my values without openly explaining it. I thought the values I presented were instant gratification (shown by explanation of the opening weekend records) , the joined experience of seeing a great movie, statistical analysis, appreciation for film as an art form, and appreciation for film as a still thriving business. I found the classes responses were about what I expected. I feel most of my mistakes are grammatical but honestly I try to focus more on content. I do try to go back and look at my mistakes and fix them but I don’t obsess over good grammar while writing these posts because I have fun writing these posts and I have a lot to say and I’m worried if I stop writing it will kill my momentum and I’ll lose my train of thought.

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